Cupcakes and Cashmere: An Alumna’s Venture in Food and Fashion

Theresa Iker '14Staff Writer

In the age of information, blogging has taken the world by storm. There has been one particularly powerful breed: fashion bloggers. No matter what age they are or which corner of the world they occupy, fashion bloggers have gained a rising influence over everything from the glossy pages of magazines to the clothing racks of megastores.

One such force at a keyboard is LA resident Emily Schuman, who first created the blog “Cupcakes and Cashmere” in March of 2008. Voted the 2010 Best Fashion Blog at the Weblog Awards and featured in magazines ranging from New York Fashion Magazine to Glamour, Emily’s blog has exploded in popularity and notoriety. She collaborated with Coach this year to design a limited edition handbag, has a current feature with Forever 21 as one of their five favorite bloggers and style edits for Beso.com. The best part? She is a Scripps College alumna.

Emily took the time to answer a few questions for voice, ranging from her time at Scripps to her biggest fashion faux pas.

voice: What drew you to Scripps College? How would you say your education there influenced you and brought you to where you are today?

Emily Schuman: I visited a lot of colleges, but I felt a different kind of pull as soon as I stepped onto the campus. I was moved by so many things; the idea of a weekly afternoon tea, the quaint little courtyards and the really strong community feel.  My education at Scripps influences me on a daily basis and it was the place where I gained the confidence to pursue things about which I was passionate.

voice: How did you become interested in blogging and what led you to start Cupcakes and Cashmere?

ES: I actually got my start online by writing restaurant reviews.  I felt like I had a good take on what made a dining experience memorable, whether it was the excellent food or decor that was particularly inspiring.  I soon grew bored of just writing about food and decided to create a site that encompassed everything that I loved, which is how I came up with Cupcakes and Cashmere.

voice: Do you blog full-time? Can you walk us through a typical workday of yours?

ES: I now am fortunate to be able to support myself blogging full-time, between my collaborations, advertising revenue and my position as Beso.com's style editor.  Everyday is different, which is what I love most!  Some days I have multiple meetings, do a little shopping, research new post ideas, take pictures and think up new recipes.  It's a lot less glamorous than it looks though, and some days I don't end up changing out of my pajamas until well past noon.

voice: Can you describe your collaborations with Coach and Forever 21?

ES: My experience designing a bag with Coach was amazing.  It was such an honor to design my dream bag and I couldn't be happier with the results.  There was a lot of back and forth—including several trips out to New York—figuring out the shape, the size, the texture, the color, the inside lining and so on.  My Forever 21 experience was also really fun, getting to pull together outfits and working with a whole hair and make-up team.  It was certainly a humbling experience seeing myself online and in Forever 21 stores.

voice: Who are top five favorite designers of all time?

ES: I love Marni, Miu Miu, Alexander Wang, Stella McCartney and Chloe.

voice: What was your most embarrassing outfit of all time?

ES: It had to have been one while I was in college, probably when I dressed horribly provocatively for what I thought to be a costume party.  Turns out, it wasn't and I was wearing close to nothing and had to walk back like that from Pomona.

voice: What is your favorite or most treasured article of clothing or accessory?

ES: My most treasured thing that I have is a bracelet that I inherited from my grandfather.  It's gold and gaudy, but reminds me of him and makes any outfit more special.

voice: What is your favorite look for this fall?

ES: I'm all about classic colors (camel and gray), interesting textures (faux fur, nubby sweaters) and bright lips (coral, true red).

Check out Emily's blog here!