15% INCREASE IN APPLICATIONS TO SCRIPPS COLLEGE

In recent years, the number of applications to universities in the United States has risen dramatically. Not surprisingly,as the Common Application has widened its reach to more colleges across the country, students are able to apply to more schools with ease. Time Magazine reported that in 2012, 750,000 applicants submitted 3 million applications,with an average of four colleges per student. Similarly, the 2013-2014 admissions cycle at Scripps College brought in the biggest pool of applications yet, with a 15% increase from last year and over 2,700 applications. Though many factors contribute to this increase, much can be attributed to Scripps’ media presence and efforts to reach out to students across the country.“The increase in applications has come across the board,”said Scripps Vice President for enrollment Victoria Romero.“No certain group of students has seen a peak.” While some colleges have seen an increase in international students, Scripps did not experience a significant grow thin that area. Instead, the college received a noticeable increase in applications from states such as Texas, Oregon, Massachusetts,Illinois, Arizona, New Jersey, and Hawaii. Romero explained that this increased interest may be due to DecemberFest, an event in which counselors from around the country visit a variety of colleges in Southern California, as well as increased numbers of counselors visiting from the South and Northeast. Scripps is also using different resources and an increased internet presence to reach out to prospective students. The admissions office also aims to keep publications current and reflective of today’s Scripps.“We’ve done a lot of work to make sure that our publications are true to the Scripps tradition but also contemporary,” said Romero.Last year, Scripps welcomed its largest ever first year class, with 272 new students. Though there has been much debate about whether admissions will evaluate applications differently this year, the admissions office has not changed the way they look at prospective students. “We have not changed the way we are reading a file,” said Romero. “It is still a holistic review. The application review process is not any different.”The number of students who accept their offer of admission (the yield) is projected based on past enrollment and history. Though the admissions office is able to rely on past data and does their best to predict numbers,they are not necessarily able to predict how every student will react with each year’s admission cycle.Romero explained that typically, the first year class loses eight to ten students in the summer time, but the class of 2017 lost very few over the summer months. Since the admission office’s prediction is largely based off of behavior, yield can vary from year to year. However, the Scripps Office of Admission plans on keeping the overall student body close to 950.Said Romero, “We’re going to try our very best to make sure we don’t admit too many.”